基于数据挖掘的企业诚信度评价模型Data mining based evaluation model of enterprise credibility
王颖
摘要(Abstract)：
针对当前企业诚信度评价精度低的难题,结合企业诚信度的特点,提出基于数据挖掘的企业诚信度评价模型。建立企业诚信度评价指标,并根据指标收集评价数据,采用主成分分析法对企业诚信度评价指标进行筛选,得到比较重要的企业诚信度评价指标,采用熵值法确定企业诚信度评价指标权值,并通过数据挖掘实现企业诚信度评价,进行具体企业诚信度评价测试。实验结果表明,所提方法能够有效挖掘企业诚信度的变化特点,获得了较高精度的企业诚信度评价结果。
关键词(KeyWords)： 企业诚信度;评价模型;数据挖掘;仿真实验;评价指标;熵值法
基金项目(Foundation): 贵州省教育厅青年科技人才成长项目:企业安全生产诚信体系信息化建设(黔教合KY字2016[237])~~
作者(Author): 王颖
DOI: 10.16652/j.issn.1004-373x.2018.09.035
参考文献(References)：
- [1]WONG L H,CHAI C S,ZHANG X,et al.Employing the TPACK framework for researcher-teacher co-design of a mobileassisted seamless language learning environment[J].IEEE transactions on learning technologies,2015,8(1):31-42.
- [2]吴殿廷,吴迪.用主成分分析法作多指标综合评价应该注意的问题[J].数学的实践与认识,2015,45(20):143-150.WU Dianting,WU Di.The problems that should be paid attention to by the principal component analysis method for multi index comprehensive evaluation[J].Journal of mathematics in practice and theory,2015,45(20):143-150.
- [3]ZHAO Y W,HUANG F L,LI Z F,et al.Research in method of reliability optimization based on multi-objective fuzzy matterelement with fuzzy chance constraint[J].Key engineering materials,2006,316(10):430-435.
- [4]LEE E,PARK Y,SHIN J G.Large engineering project risk management using a Bayesian belief network[J].Expert systems with applications,2009,36(3):458-461.
- [5]戴婷.企业诚信度的贝叶斯估计研究[J].数学理论与应用,2008,28(3):35-39.DAI Ting.The Bayesian estimation of the enterprise′s faith level[J].Mathematical theory and application,2008,28(3):35-39.
- [6]羌薇,张黎翔.分级分类的多元综合诚信评价指标体系[J].市场研究,2016(2):30-34.QIANG Wei,ZHANG Lixiang.Hierarchical classification of multiple comprehensive integrity evaluation index system[J].Marketing research,2016(2):30-34.
- [7]袁磊,李书琴.主成分分析在小麦条锈病预测中的应用[J].计算机工程与设计,2010,31(2):459-461.YUAN Lei,LI Shuqin.Application of principal component analysis in the prediction of wheat stripe rust[J].Computer engineering and design,2010,31(2):459-461.
- [8]ROY U,PRAMANIK N,SUDASAN R,et al.Function-toform mapping:model,representation and applications in design synthesis[J].Computer-aided design,2001,23(10):699-712.
- [9]姚延波,焦彦,胡宇橙,等.我国旅游企业诚信评价指标体系的构建[J].天津师范大学学报(社会科学版),2013(6):30-34.YAO Yanbo,JIAO Yan,HU Yucheng,et al.Credit evaluation index system construction of tourism enterprises in China[J].Journal of Tianjin Normal University(social science edition),2013(6):30-34.
- [10]谭中明,江红莉,张静.基于贝叶斯网络的食品生产企业诚信度评估[J].统计与决策,2015(23):181-183.TAN Zhongming,JIANG Hongli,ZHANG Jing.Integrity assessment of food production enterprises based on Bayesian networks[J].Statistics and decision-making,2015(23):181-183.